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Six Senses Phuket Raceweek – Update

Press Release for Six Senses Phuket Raceweek 2009
For immediate publication

Six Senses Phuket Raceweek

Jaguar Cars join Six Senses for Phuket Raceweek 2009

Preparations are getting into full swing for The Six Senses Phuket Raceweek 2009, from 22–26 July, comprising four days of first–class yacht racing and five nights of glittering parties.

Organisers and rights holders IMAGE asia are delighted to announce that for the second consecutive year, Six Senses Resorts & Spas have signed up as Title Sponsor, while Jaguar Land Rover Asia Pacific have come on board for the first time as a Co–Sponsor.

“Given the state of the global economy, we’re particularly delighted by Six Senses’ renewed commitment to Raceweek,” said Image Asia MD Grenville Fordham. “And to sign a prestigious co–sponsor like Jaguar Land Rover Asia Pacific at times like this is a real boost,” he added.

Fordham pledged that his company will go all–out to maintain the high overall standards achieved at the 2008 event despite the world–wide economic conditions.

Echoing Fordham’s sentiment, organiser of the NRG Cup (inaugurated in 2008), Benjamin Dupal, CEO of Singapore–based NRG Engineering, said, “I’m confident we’ll be able to gather a full class, around 10–12 boats, this year. I can’t wait to be there again!”

The NRG Cup, an invitation event for companies within Oil and Gas industry, is staged within Six Senses Phuket Raceweek – with competitors racing against their industry colleagues from all over Asia, yet still competing in the main regatta against all other participants.

44 boats competed in Raceweek 2008 and the organisers are confident that the numbers will increase yet again in 2009. “Raceweek has grown gradually over the past five years, attracting sailors from around the world, as its reputation for excellent monsoon season racing and superb waterside parties every evening has spread throughout the international yachting community,” said Fordham.

From the sponsor's point of view, what sets Phuket Raceweek apart from others is the attention paid to professional sponsorship management. From first contact, through signing a sponsorship agreement, until after the event winds down, sponsorship experts Paul Poole (South East Asia) Co., Ltd. work with both the sponsor and the organiser to ensure that agreed benefits are delivered in full and that opportunities presented by the event are fully maximised.

Speaking from the recent World Yacht Racing Forum in Monaco, Paul Poole, who has represented Phuket Raceweek since 2007 said, “Six Senses repeat sponsorship, and Jaguar’s new sponsorship of the only commercially operated regatta in Thailand, is testament to the event’s ability to consistently deliver a return on investment (ROI) and, as importantly, a return on objective (ROO), to its sponsors and partners.

I believe that despite the anticipated difficult financial year ahead we will see a sell out the commercial sponsorship of the 2009 edition of this popular event, with the further five co–sponsor opportunities being filled by a combination of repeat and new sponsors.”

Six Senses Phuket Raceweek enjoys the support of the Sports Authority of Thailand, the Yacht Racing Association of Thailand, the Tourism Authority of Thailand and also the Ao Chalong Yacht Club.

Six Senses Phuket Raceweek is organised and promoted by Image Asia Events Co., Ltd., who own all rights to the event and the name Phuket Raceweek. Marketing support is provided by Paul Poole (South East Asia) Co., Ltd.


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